Handed By is a Dutch brand of woven baskets, bags and accessories. The brand uses as many recycled and sustainable materials as possible. Every item is handmade, ethically manufactured and guaranteed child labour free.
Handed By was looking to develop a range of bags and pouches with prints and printed details. They didn’t have any experience with having their custom patterns designed.
Together with the Creative Director and Product Designer I formed the print concept for this line named “YUP”. I was commissioned to design 2 minimalistic graphic prints. From the first sketches they immediately chose 2 prints. The clean & crisp first pattern and the second playful, handdrawn pattern create a cohesive and complementing unity. By offering both designs in 2 colourways and applying them in a clever manner, Handed By was able to develop a broad collection with ‘only’ 2 custom patterns.