Accessories

Client Name

Handed By

Year

2016

Project Details

Surface Pattern Design

Project Scope

pattern design for accessories

Brand: Handed By is a Dutch brand of hand-woven baskets, bags and accessories. The brand mainly uses recycled and sustainable materials. Every item is ethically manufactured and guaranteed child labour free.

Case: Handed By was looking to develop a complete new range of bags and pouches with prints and printed details for S/S 2017. They had no experience in custom surface pattern design. That’s why Kukka was commissioned to design two minimalistic graphic prints.

Solution: Together with the Creative Director and Product Designer we formed the print concept for this line called “YUP”. The client had a rough idea of style, colours and materials beforehand. They immediately chose two prints from the first sketches: one clean & crisp pattern and a playful, hand-drawn pattern.

Versatile: The prints create a cohesive and complementing unity. By offering both designs in two colourways and applying them in a clever manner, Handed By was able to develop a broad collection with ‘only’ two custom patterns.

Result: A modest collection with two different prints in two colourways was a great way to test if the collection would resonate with their audience. The collection was received very well. So well that the next season (A/W 2017-2018) the collection was expanded with new products and two new prints. The collection was repeated for four seasons in total.