surface pattern design

Handed By

accessory pattern design

Brand: Handed By is a Dutch brand of woven baskets, bags and accessories. The brand mainly uses recycled and sustainable materials. Every item is handmade, ethically manufactured and guaranteed child labour free.

Case: Handed By was looking to develop a complete new range of bags and pouches with prints and printed details. They didn’t have any experience with having their custom patterns designed. That’s why I was commissioned to design 2 minimalistic graphic prints.

Solution: Together with the Creative Director and Product Designer I formed the print concept for this line named “YUP”. They had a global idea of style, colours and materials beforehand. From the first sketches they immediately chose 2 prints: a clean & crisp pattern and a playful, handdrawn pattern.

Versatile: The prints create a cohesive and complementing unity. By offering both designs in 2 colourways and applying them in a clever manner, Handed By was able to develop a broad collection with ‘only’ 2 custom patterns.

Result: A modest collection with 2 different prints in 2 colourways was a great way to test if the collection would resonate with their audience. The collection was received very well. So well that the next season (A/W 2017-2018) the collection was expanded with new products and 2 new prints. The collection was repeated for 4 seasons in total.

accessory print design for Handed By
toiletry pattern design for Handed By
patronen voor accessoires van Handed By
patronen voor accessoires van Handed By
accessory pattern design for Handed By
photo styling pegboard
accessory pattern design for Handed By

Like the photos too? They were taken by Michèle van Vliet.