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Puma Innovation

Design to Fade

Puma Innovation

Design to Fade

Coming soon…

the first sportswear collection dyed by bacteria

Our times require thinking again about not only what to create but also how to create.
The newly found fragility of globalization and the resulting positive effect on the
environment highlights the value of designing for a better world.

After more than 3 years of research with Kukka’s biodesign project Living Colour, we teamed up with PUMA Innovation to lead the way to a zero-waste future by reinventing the way we make sportswear. By designing and dyeing products with pigmented bacteria we minimise the negative effects on the environment.

This project was supposed to launch at Milan Design Week 2020, at Ventura Centrale, but due to the corona pandemic Milan Design Week is cancelled. For now the preview of the project is launched in cyberspace at Dezeen’s Virtual Design Festival.

Stay tuned for the full launch coming soon…
For more information and press, contact us.

Puma Innovation x Living Colour
Puma Innovation x Living Colour
Puma Innovation