Brand: Handed By is a Dutch brand of hand-woven baskets, bags and accessories. The brand mainly uses recycled and sustainable materials. Every item is ethically manufactured and guaranteed child labour free.
Case: Handed By was looking to develop a complete new range of bags and pouches with prints and printed details for S/S 2017. They had no experience in custom surface pattern design. That’s why Kukka was commissioned to design two minimalistic graphic prints.
Solution: Together with the Creative Director and Product Designer we formed the print concept for this line called “YUP”. The client had a rough idea of style, colours and materials beforehand. They immediately chose two prints from the first sketches: one clean & crisp pattern and a playful, hand-drawn pattern.
Versatile: The prints create a cohesive and complementing unity. By offering both designs in two colourways and applying them in a clever manner, Handed By was able to develop a broad collection with ‘only’ two custom patterns.
Result: A modest collection with two different prints in two colourways was a great way to test if the collection would resonate with their audience. The collection was received very well. So well that the next season (A/W 2017-2018) the collection was expanded with new products and two new prints. The collection was repeated for four seasons in total.
Surface Pattern Design
Laura Luchtman, Kukka
Pauline ‘t Hoen, Handed By
Noortje Witteveen, Handed By
Michèle van Vliet