I’m glad you are here! I’m Laura, the designer behind this Rotterdam-based textile & surface design studio. Through prints and patterns I help brands and businesses captivate their audience. With over 10 years worth of pattern passion and expertise, I aim to make the world a little prettier. Not just aesthetically but also socially and sustainably.
I grew up in the southern part of The Netherlands and found my home in the vibrant city of Rotterdam. After graduating as a Fashion Stylist in 2008 I was offered my first job in fashion. Until 2015 I worked as an in-house designer where I designed intimate apparel, accessories, womenswear and textile prints.
Even though I’m proud of my work for well-known high street fashion brands, it showed me how hazardous fast fashion is to human beings, animals and nature. I cannot reconcile with the fact that the fashion and textile industry is one of the most polluting and exploiting industries in the world. That’s why I love to work with rebellious future thinking brands – big or small – that aim to change the system radically or bit by bit.
I contribute to a better fashion future by experimenting with innovative materials and biodesign, blogging about hot topics in the industry and speaking in public. I value cross disciplinary collaborations plus sharing and gathering knowledge.
My design style can be described as fresh, minimalistic (not ornate or incredibly detailed) with a slight twist. I know my strengths but I’m certainly not afraid to push my own boundaries.
When I’m not designing you can find me shoegazing at concerts, enjoying time at sea, strolling through exhibitions or being way too fanatical at pub quizzes.
I love to dive in and immerse myself with information before starting a project. I’d like to know as much as possible about your brand or idea and what impact you want to make. A concept is much stronger when it is built upon your values.
Developing a design concept is just as much fun for me as the designing itself. I base a concept upon trend research, design style and your story. The concept will be visualised through mood boards; showing colours, materials and design elements.
When designing custom prints, I always keep the end product in mind. We’ll create a perfect harmony between your products and my designs.
In a (virtual) coffee chat we discuss your wishes, the possibilities and deadlines to ensure we are a natural fit. I am excited to hear all about you, your brand, and your goals.
Shortly after, you receive a non-committal quote and plan by e-mail so you can review the costs and outline of the project. It helps if you state your budget beforehand.
When you accept this quote (via e-mail), the creative process will start as agreed. Depending on the scope of the project a deposit will be made upfront.
Depending on the number of test designs we agreed on, you’ll receive the amount of designs through e-mail in a PDF file or we’ll meet in person if you’re local.
Take your time to review the sketches and tell me which one(s) you’d like me to develop further.
Depending on how many feedback rounds we agreed on in the proposal, this is the time to give your comments so I can adjust the designs to your wishes.
After the feedback, I finalise the design, put it in (technical) repeat if necessary and send it to you for a final check.
After your approval of the final design, I’ll send you the invoice for the (remaining) payment and the editable design files will be delivered via WeTransfer.
I stay updated on your final product results and help where possible.
Almost every project starts with research on my part. This is where I get to know your brand’s personality. This rate covers market research, concept development, material research and the creation of mood boards. The investment for this service is € 57 per hour (*excluding 21% VAT).
I create tailored designs that express the identity of your brand. It’s hard to put a single price tag on these designs since it is custom work that depends on your wishes. That’s why I work with a fixed design rate of € 63 per hour (*excluding 21% VAT).
In some cases I work with an advance against royalties: you get a lower fixed design rate than if you would do ‘commission only’, and I get a royalty once your product starts to sell.
Standard license: € 75 (excluding 21% VAT). This license is non-exclusive but can be used for items for resale and unlimited reproduction. Editable Photoshop .Psd or Illustrator .Ai or .Eps file.
Extended license: € 280 – € 630 (excluding 21% VAT) depending on the type of print. This is a one-off exclusive design that can be used for items for resale and unlimited reproduction. Editable Photoshop .Psd or Illustrator .Ai or .Eps file.
03.09.2018 – 30.09.2018 · 100 years WUR presents STOF; Searching for the New Luxury · group exhibition · Impulse · Wageningen University & Research
06.2018 – 08.2018 · State of Fasion; Searching for the New Luxury · group exhibition · The Milkfactory · Arnhem
06.2017 – 11.2017 · Earth Matters · group exhibition · TextielMuseum · Tilburg
16.09.2017 · Night of Art & Science · exhibition & workshop · Leiden
05.09.2017 – 07.09.2017 · Keyhouse Sustainable Innovations · exhibition · Munich Fabric Start · Munich
30.08.2017 · Future Flight Movie Night · exhibition & presentation · BlueCity · Rotterdam
06.06.2017 · Fashion Innovation & Sustainability · exhibition & presentation · Venture Café · Rotterdam
06.2017 – 07.2017 · FashionClash Festival · Fashion Makes Sense LAB · SAM Decorfabriek · Maastricht
01.2017 · reVISIONing Textile · group exhibition · Schatjes art + events · Amsterdam
07.2016 · FashionClash Festival · designer market · SAM Decorfabriek · Maastricht
09.2011 – 11.2011 · Bring it On · group exhibition · Ship of Fools art gallery · The Hague